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  Logo forme d’expression

Koeun Park owns the company Factory of Faith.



Her line Forme 3’3204322896, pronounced “Forme d’expression”, is created by decoding numeric orders that make up the “Helvetica-Fraction” font.



Much like the clothing it represents, the name is about conversion and individuality. Garments should be able to stand on their own and at the same time “evolve, as the owner’s life does,” Park says. “The numbers can be anyone’s own interpretation. I wanted to leave it up to their own imagination, like the numerous forms that will be produced each season, or year, or decade.

 


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